Developing Technologies in
the Television and Film Industries
In my role as a television and film researcher for Cogent Media, I
have been asked to make a report on the issues that are related to technologies
that are involved in the making of TV programs and Films. I will explore how
the technology has changed the way the films and TV programs are being made.
Some of the technology that I will explore include: satellite, cable, analogue, digital,
film-based, interactive, internet, high definition, consumer products,
streaming content, on-demand viewing, digital recorders, pay per view
Satellite
Satellite television is a way for user
of the television to get signals onto their screen so that they can watch
programs and films. This happens by the
signal of the television being beamed up to the satellite station where the
channels are. When the satellite reaches the station in space it sends a
transmission signal back to earth. When the signal comes back to earth it
allows users who have a satellite dish to receive the signal and be able to
watch the TV channels that the satellite station provides for them.
Examples of satellites that provide
signals for users to watch their TV and Films on are: BSKYB, which is the
provider for sky, Astro that provides signals Malaysian households, Freesat and
Virgin Media.
TalkTalk
is a company that provides television services for their customers. TalkTalk
was formed in 2003 and it provides their customers with things such as
telephone and broadband services. To being with TalkTalk only provided
telephone services but now they also provide TV.
Sky
is a British broadcasting company that provide their customers with satellite
TV channels. Rupert Murdoch owns the satellite TV SKY. When customers chose to
go with SKY they get things such as TV and broadband so they can call their
friends and go onto the Internet and browse the web.
A way that satellites have developed is
that in the past they were is that were not very strong so they would not have
been able to show tings with good quality, but now they are much stronger and
this means that they can show this to their users in Full HD. This is a benefit
because it means that the user would be able to watch their shows and films in
full HD.
Cable
Cable TV is one of many ways for
viewers to watch the television. When people watch Cable TV they don’t usually
need to have signals to watch the television. How the viewers watch the cable
TV is that they would use coaxial cables that go underground through to the
houses of the customers. Customers that use cable TV have to pay for it and
subscribe for it. When customers have cable TV they are able to watch more than
100 different channels that broadcast more than 100 different shows and
series. The main things that cable TV
provides for customers is the service of watching television, but they also
provide other features such as high speed internet and voice calls.
A way that cable TV has developed is
that in the past when people used to use satellite TV, their connection was
unstable but now with cable TV it is always stable. This means that even when
it is heavy raining and snowing it can still withstand the pressure and do its
job. It is also immune to black outs so whenever a customer that other services
for their house and there is a blackout, at the house where they use cable it
would not affect them. When customers of cable TV use it they are allowed to
choose what type of channels they want. For example there are packages and on
each package it gives them options for example sports package would give them a
lot of sports channels.
A benefit of using cable TV is that the
customer would be able to afford the prices for the subscription where as their
rivals, satellite TV, is very expensive theirs is very cheap and can be used by
most people.
Some
examples of channels that are cable channels are HBO and CBS. HBO stands for
Home BOX Office and is an American cable television network and it provides
services such as showing films and programs and movie theatres for their
customers. HBO also provides with their customers with many original television
programs include shows such as The Sopranos, Six Feet Under, True Blood and Big
Love. The owner of HBO is Time Warner.
CBS
stands for Columbia Broadcasting System and is an American television network
that is run along with other channels such as ABC, NBC and FOX. HBO is one of
the countries four major television networks. HBO started as a radio network
that turned into a television channel that shows TV programs. HBO is also known
as the Eye Network because the shape of their logo at the begging is an eye with
CBS next to it.
Film-Based
There are many different types of
technologies that have been devolved since the making of films has started. A
lot of films are remade because there are new technologies that could help the
film look better. An example of a film that was remade to make it look better
is Superman. The Superman film was made on 1978, 2005 and 2013. This is because
since the first one was made there have been better technologies made available
and they have used these technologies to make the film become better. Some
technologies that have been made available include the green screen and better
editing tools to make the green screen look better. The editors would use these
new technologies to make the film better.
The first Superman was made in 1978 so
there were not very good editing software’s for editors to use to make the film
good. Although at the time the technologies that they were using looked good
they were nowhere near as good as the other two that were made in 2005 and
2013.
There have been other emerging technologies
that have been developed to make the films better, for example 3D. 3D was made
so that it seemed like the viewer was literally in the film as things would be
flying out at them. 3D is also a developing technology in medicine because in
medicine the doctor’s cam use a 3D X-ray that they can use to see the full body
X-ray of patients.
A film that has used a lot of the new
technologies such as better editing software’s and green screens is Avengers.
On the Avengers they is a lot of green screen and a lot of special effects that
they use to make the film look better. An example of this is explosions, with
the explosions they use editing tools that they did not have when the first
Superman was made and make these explosions that look really nice.
Interactive
Other
developing technologies include the television being interactive for the
viewer, for example on Freeview the view has the option to press the red button
that comes up at the top right on their television screen and when they do they
can do things such as watch extra footage, play games and read things such as
the news. This shows that the new software’s that are made available to them
has made it seem like the power has turned to the viewers and this shows that
they are in control.
The new technology that has been given
to film makers affects the audience because it means that the viewers can be
more interactive with the program that they are watching. This allows the
producer of the film and program to expand what the viewer’s want on their
program. An example of where the TV program is interactive with the user is
Strictly Come Dancing. Strictly Come Dancing is an interactive program because
whilst the viewers is watching the episodes they have the option to press the
red button that is on the top right of the screen and if they do they will have
the option to have commentary on the dancers that are dancing and what is
happening.
Internet
The internet is also another thing that
has developed in the recent years; this is because the internet can be used for
a lot of things when it comes to films and TV programs. The internet to being
with was not used by people to promote their films and other things because
they did not have the resources to do this but now they have the internet because
the internet has been developed by people such as Bill Gates and Steve Jobs to
make it what it is now.
How the internet has developed to help
people who make films is that they usually use the internet for things such as
promoting their films on websites such as the cinema channels, YouTube or the
websites of producers of the film. What the film makers can use YouTube to do
is that they can put adverts at the begging before the viewer’s watches their
videos.
High Definition
High Definition is another thing that
has developed a lot over the past couple of years, this is because a couple of
years ago viewers of the TV and films were watching their TV shows and their
films in a lower quality that was not in HD. This would have affected them because
what they were not seeing was not in very good quality. This has developed well
because now there is just HD and Full HD which allows the viewers to see their
shows and films in full HD. There is a very big difference when it comes to
showing their users their programs in HD and SD, which stands for Standard
definition.
This image shows the difference between
a standard definition and a High definition screen. The viewer can see that the
HD one is sharper and it is the viewer would not be sing any pixels.
On the TV
there are a lot of channels that are in HD, for example BBC, ITV, most Sky
channels and more. For viewers to view
things in HD they need to have certain amount of pixels on their TV screen so
that they can watch their programs and films in either 720p or 1080p. High
Definition has developed so much that viewer do not only have the choice to
have a HD TV they can have other HD things such as HD DVD player or a Blu-Ray.
Streaming Content
Streaming
content is when a user of the internet streams content such as videos and TV
shows on the internet for other users of the internet to look at. The person
that is doing this is normally doing this continuously. An example of someone
who streams content continuously is BBC iPlayer. This is because on BBC iPlayer
they broadcast shows that have been on the TV over the last couple of weeks.
BBC iPlayer has a very large memory system; this means that they can stream a
lot of programs in HD without any lags or problems for the viewer to watch.
Another example of a website that streams content for viewers to watch is
channel 4OD.
This has developed a lot because in the
past the viewer was not able to watch the show once they missed when it was
first aired. Now with this streaming content made available for them by their
companies, the viewers are able to watch all of the shows that they have missed
when it was first aired on the TV.
On-Demand Viewing
Video
on demand is an interactive TV technology for companies that broadcast TV shows
and programs. Video on demand allows the user to view programming in real-time,
this means that the user can watch these programs while they are being
shown on TV. Video on demand also allows the user to download the program and
watch it some other time. Video on demand system at the consumer level means
the user would be able to only get standard TV receiver with a set-top box.
There are other ways that customers could get their services for video on
demand and those are things such as the Internet. On the Internet the user would
be able to go to websites such as ITV player and BBC iPlayer and watch shows
being stream live on the website.
Other
examples of where users would be able to go to the Internet and find a website
where they would be able to watch shows is 4OD.
4OD is a video on demand service from channel 4, it was launched in
November 2006 and it offers a wide range of programmes to their viewers.
Although they offer a lot of programmes to viewers, there are some programs
that they don’t offer because it means they are breaking laws if they do.
Video on demand has developed a lot in the
past couple of years because before 2006 and six it did not even exist, this
meant that any show that was on the TV and someone missed that meant that they
could not watch it again. But now because there are a lot of Video on demand
channels such as ITV, BBC, Sky, Channel 4 and more it means that it is really
unlikely that if someone misses a show they wont be able to see it again
because of all of these video on demand channels.
Digital Recorders
Digital recorder is way for users of
the TV to watch any show that they have missed without the need of the
Internet. This is a very impotent upgrade to the way people watch things
because it means that the users of the TV do not have to use the Internet. A
company that provides this type of service is Sky. The customers of Sky have
the option to purchase Sky+. Sky+ allows all customers of Sky who have Sky+ to
do things such as record, rewind, fast forward, Pause, play and skip shows.
This
is an upgrade from other types of video on demand because if a customer of Sky
has this then they would be able to do things such as record a show for example
The Wire, which comes on at 12:10 am, can be recorded by the user. When the
users does this it would mean that the Sky+ box would be able to remember this
and then they would record the whole series until the series has finished. This
is called a series link by Sky+ and the user can cancel this if they want. Once
a user has recorded this it means that they would be able to watch the show
anytime they feel like it and it will stay there until they delete it.
Pay Per View
Pay per views is another form of funding for
companies that make things such as films and programs. This is another form of
funding because what this means is that they can get money for each time one of
their customers watches a show. This can be calculated by each time a customer
watches one of their shows. Sky’s version of Pay Per View is their Sky Box
office, which works out how much they have gained form each view of their TV
Show. Another way sky do the Pay Per View is that their customers have the
option to buy extra channels, this is usually because when the customer bought
the sky box they did not agree to get the sports package so now they have to
pay extra to get it.
This has developed a lot in the past because most
companies did not have this and that meant that they were not getting any money
form this, but now companies are.
Analogue
Analogue signal is a signal that is
continuous. There is a difference between analogue signal and digital signal
and that is a small part of the digital signals are meaningful. With analogue
people usually think it is only an electrical context, but there are other
signals that use analogue on their systems. When the analogue is getting a
signal they use the property of the medium to deliver the signals
information.
Digital
Digital signals can be either 0 or 1.
When a digital signal is 0 it means that it is off and when it is 1 it means
that it is on. This is because the waves are very close together and this is
how TV Box-Sets get so many channels. This is an upgrade because it means that
the user would be able to have more channels than they would if they had used
an analogue signal TV. This means that they have more of a variety of channels
for them to watch.